Lam Institute — Website Design Review

Your info — practice, brand & onboarding.

Everything we have on file — your practice details, brand assets, and the creative brief we're building from. Flag anything that needs updating.

Practice details

Practice nameThe Lam Institute for Hair Restoration

SurgeonSamuel M. Lam, MD, FACS, FISHRS

SpecialtyHair Restoration Surgery

Founded2000 · Plano, Texas

Address6101 Chapel Hill Blvd, Plano TX 75093

Phone972-312-8105

Current sitelamhair.com

AccreditationsISHRS · ABHRS · FACS · Joint Commission

Project timeline

Overall65%

✓

Intake & discovery

Done · May 10, 2026

✓

Brand extraction & asset prep

Done · May 14, 2026

✓

12 variants built & QA'd

Done · May 18, 2026

→

Client review — pick your variant

In progress · Due May 25

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Content finalization

Pending

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Launch on lamhair.com

Target: June 6, 2026

Services & procedures

PrimaryFUE hair transplant, FUT strip surgery

SecondaryFemale hair transplant, eyebrow restoration

NicheEthnic hair restoration, scar repair

AdjunctPRP, SMP (scalp micropigmentation)

Priority pagesHome, FUE, Gallery, Contact

Patient typeMen + women, 30–60, higher income

GeographyPlano / DFW metro + national travel patients

Creative brief

Writing styleAuthoritative but warm — not clinical jargon

VoiceFirst-person Dr. Lam when possible

ToneConfident, honest, craft-focused

Key messageSingle surgeon · 6,000+ cases · 25 years

DifferentiatorDr. Lam sees every patient personally

AvoidStock photos, generic med-spa language

Design feelPremium editorial — not a chain clinic

Brand — logo & colors

#065166

Primary teal

#faf3e6

Cream / paper

#d6cfbf

Rule / border

#1d1d1d

Ink

Brand — typography

Display — Fraunces / Georgia, serif

Hair restoration as a discipline.

Body — IBM Plex Sans

One surgeon. One team. Every patient seen by Dr. Lam personally — from the first consultation through the last post-op visit.

Source photograph

Used for42 AI images generated

Identity heldFace, hairline, glasses

Deliverables status

Design variants12 built

Pages168 QA'd

AI images42 generated

Motion videos12 variants

AI FAQ videos2 finished

Contact formLive

Go-livePending selection

Notes to your team

Corrections, missing content, additional requests — we'll follow up within one business day.

Your website — twelve design directions.

12 variants · 14 pages each · click any card to preview

Three experimental variants (A3, B5, C2) were cut after QA — their hero compositions left empty colour blocks instead of placing Dr. Lam in frame. A finding worth documenting, not a result worth shipping. The twelve above are the full approved set.

Your media — AI video & editorial images.

Two finished AI-generated FAQ videos featuring Dr. Lam, plus 42 identity-preserved editorial images produced from a single source photograph.

Native voice — Dr. Lam reading his own script

Cloned voice — AI voice trained on Dr. Lam audio

Vertical format (9:16) · ready for social, YouTube Shorts, and website embed · full pipeline breakdown available on request

Identity-preserved hero photography, 42 ways.

A single source photograph of Dr. Lam reimagined across fifteen editorial scenes — face, hairline, and glasses held throughout; setting, light, and mood varied to match each design direction.

Source reference

Original Dr. Lam reference photo · 3,400 × 2,400 px studio photograph · single light source · taken in clinic

One photo in. Twelve editorial heroes out →

Deliverable 12 identity-preserved hero images · face, hairline, and glasses consistent across every output · matched to each variant's color direction · delivered same day

Editorial lifestyle photography — model comparison.

Same Dr. Lam source photo. Same 15 identity-preserving prompts. Two AI models side by side — click any image to read the creative brief and generation prompt.

Side-by-side comparison Two AI approaches · same source photo · same 15 scenes · select whichever rendering style you prefer — we'll apply it across all twelve variants

The full AI video pipeline.

A side-by-side comparison of cloned-voice vs native-voice rendering on a real Lam dental FAQ script — plus the full V1 deliverables, V2 tool options, costs, and pipeline diagram.

Palette-matched motion for every direction.

Programmatic motion built with Remotion — the same composition rendered twelve different ways, each paired to a variant's palette and typography. One render command, twelve outputs.

HeroPassion motion library · 12 variants

QA matrix — every page, every variant.

12 variants × 13 pages — 156 live previews. Click any cell to open the page in a new tab.

Viewport

Raw data — content inventory.

Structured content audit for each variant. Select a variant, then click any page row to fetch and inspect its title tag, meta description, headings, image count, schema.org types, and a text preview — all parsed live from the actual HTML file.

Your brand — what we started with.

Source materials, color system, typography, and every asset extracted from hairtx.com to build the 12 variants. This is the homebase — everything we used.

Logo

Color system

#065166

Primary teal

#faf3e6

Cream / paper

#f0e8d6

Canvas

#d6cfbf

Rule / border

#1d1d1d

Ink / text

#2b4a73

Stack A

#6b3c8a

Stack B

#2f6b4c

Stack C

Typography

Display — Georgia, serif

Hair restoration as a discipline, not a procedure.

Body — IBM Plex Sans

One surgeon. One team. Every patient seen by Dr. Lam personally — from the first consultation through the last post-op visit. That's not a policy. That's how this practice was built.

Mono / labels — IBM Plex Mono

FUE · Graft survival · 4,200 grafts · 6-month result · Before & after

Source photograph — the one input

Subject: Dr. Samuel M. Lam, MD, FACS, FISHRS
File: drlam_img.jpg · 3,400 × 2,400 px
Used for: 12 variant hero images (16:9) + 15 editorial lifestyle scenes (4:3) + 15 side-by-side comparison images
Generation count: 42 AI images from this single reference
Identity held: Face, hairline, glasses, smile preserved across all outputs

Your new website. Twelve directions, ready to preview.